In today's world, people are increasingly using the Internet to develop their own business, creating websites, pages on social networks offering various products and services. In order to keep up with the times, it is better to choose the most relevant services for today, which allow expanding the customer base due to the popularity of the platform. To promote your site, you can use several resources at once or focus your attention on one developing project.

To earn money with Telegram, you should develop the channel.

The functionality of the Telegram messenger, created for instant information exchange, provides many opportunities to implement the most ambitious ideas for business. In addition, application tools allow you to attract active users, promoting the promotion of an existing site. Creating thematic communities and bots in Telegrams is available to every account holder, so there will be no difficulty in placing information, even if you have just started using the instant messenger.

Assistants in the promotion of your business in the "Telegram"

The following tools are provided to users of the application, which can be used to attract potential customers:

1. Groups and supergroups. These are communities that have different directions and gather people interested in the topic. Differences of groups from supergroups in their scales. Users can join the community by invitation or by subscribing on their own after administrator confirmation. Regular chat includes a small audience of up to 200 people, while in supergroups the number of participants can be up to 5, 000. You can use chat rooms for your business in different ways: create your own thematic community or for a certain fee advertise products and services in someone else's. In addition, you can unobtrusively promote your own business, communicating with group members.
   

2. Channels. Creating a community of this type allows you to share useful information on the topic with the audience without the possibility of commenting for subscribers. If desired, the channel can be monetized. You can subscribe to it as many people as you like. Your task is only to attract and hold attention with interesting posts. Channel subscribers can regularly receive notifications about new entries, unless this option is turned off.
3. Bots. A distinctive feature of the messenger are robotized accounts that are able to perform all sorts of functions from sending messages and consulting online to sales. Bots will greatly simplify work with clients, help to promote the business, carrying out any actions on the set parameters. The virtual assistant, created for certain tasks, acts automatically, without your participation, but for this you need to configure it. Robots in Telegrams can be included in the group, linking to your site is also possible.

TIP. Reaching the target audience by creating thematic communities and bots for the promotion of a selling site can be subject to regular provision of high-quality content that attracts the public.

How to use Telegram resources

If you are promoting your business using the tools of the application, use all the capabilities of the “Telegram” to replenish the customer base and inform subscribers about events related to your business.

1. You can start advertising your site on channels or in groups dedicated to your subject. This can be done using advertising exchanges, including search by category. You can easily find from the present range a suitable community where the necessary audience lives, potentially capable of joining the ranks of your customers. A small interesting post mentioning information about your site, channel or group will attract the lion’s share of interested people.
2. Groups provide the ability to communicate between users. With the help of chats you can implement customer support. Groups allow you to personally conduct dialogues, answer questions from people interested in your topic, inform about changes in work, promotions and other news, thereby taking care of promoting your site. With the help of discussions and the establishment of warm contacts there is a considerable likelihood of attracting new customers.
3. Create your own channel in which you can share with subscribers all kinds of information on the topic and link to your site that provides services. Use mutual PR, collaborating with other communities. Encouraging people to consume your services or buy goods should be unobtrusive, so do not overdo it with advertising.
   
   Pay attention in your posts not only to the promotion of products, but also about thematic entries, fueling the interest of subscribers. The channels overloaded with advertising are not interesting to anyone, so when doing promotion, do not forget about increasing user interest. Periodically indulge your subscribers with entertaining posts, then they will share the records with their friends, and you will increase the audience.
4. Creating bots can significantly expand the customer base and reduce the time spent on working with people. The robot can send information about new products, upcoming promotions, conduct surveys among subscribers, collecting the wishes of customers, and being tied to the site, will be able to do sales for you. This will help to organize and improve the work on business development, freeing from routine tasks. It is possible to create a blank for the bot, without leaving the Telegram, with the help of the progenitor of the BotFather robots.
   
   The key token sent by the bot must be saved, this code will require services that use it for further configuration. Some of the simplest options can be set right away, but the bot will continue to learn the commands on third-party sites offering such services (they can be free). If you do not have the skills of a programmer, it is better to entrust the matter to professionals who will help to equip your assistant with special functionality.
5. You can also use ready-made bots that are useful for your business. These can be robots that provide information on various issues, send analytical data, translators, etc.

You can promote communities in Telegrams by adding to the catalogs of chats, channels, leaving links to other resources - on social networks, subject forums, etc. Given the popularity of the application, it is easy to organize promotion in Telegram due to its functionality. Lightly tinkering with familiarization, you will certainly understand all the options offered by the messenger, and use them to promote your business.